We took immense pride in crafting and conceptualizing the brand identity for Sdot Ha'aretz. Our role extended beyond designing a logo; it was about capturing the very essence of their mission. We meticulously chose colors, fonts, and visual elements that resonated with the company's commitment to quality and nature's gifts. In addition to the brand, we embarked on a visual journey, producing a captivating series of photographs that celebrated the inherent aesthetic beauty of the natural world. Each photograph aimed to encapsulate the vibrancy of the produce, the meticulous process, and the deep connection to the earth. This collaboration allowed us to fuse design and photography, weaving a visual narrative that truly embodies the heart of Sdot Ha'aretz.