Roomrs is a real estate technology company that provides an innovative solution to the challenges of finding housing in urban areas. They offer a streamlined rental experience through their digital platform, which allows users to easily search for and book apartments, connect with potential roommates, and manage their rental process.
One of the biggest challenges in designing Roomrs' website was clearly communicating their unique value proposition to potential users. With so many other rental platforms on the market, it was important to differentiate Roomrs and showcase their innovative approach to the rental process. To achieve this, we focused on creating a visually stunning website that would capture users' attention and draw them in. We utilized high-quality images and bold colors to create a sense of excitement and possibility, while also showcasing the beauty and vibrancy of the urban areas where Roomrs operates.
When designing the Roomrs website, our team wanted to create an immersive experience that would allow potential tenants to get a sense of what it would be like to live in one of their apartments. We knew that traditional images and videos could only go so far in conveying the unique aesthetic and atmosphere of a Roomrs space.
That's when we had the idea to create 3D animations of products typically found in a Roomrs apartment. By showcasing these products in a dynamic and interactive way, we hoped to give users a better sense of the overall vibe and style of a Roomrs apartment.
We carefully selected products that would be representative of the Roomrs brand and that would appeal to their target audience. These included items such as modern furniture, unique lighting fixtures, and high-tech appliances.